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Three engagement models, one operating principle: we only work on what we can execute with conviction.

Every engagement is structured around a single operational question: how do you turn Africa ambition into commercial reality on the ground?

01 / SERVICE

Fractional Country Manager

Format: Monthly retainer
Duration: 3–12 months
Best for: Scale-ups, startups, or multinationals restructuring regional operations

We become your senior commercial leader on the ground. Physical presence in Abidjan, Dakar, or your priority market. Full commercial authority within a clearly scoped mandate.

Scope includes:

  • Partnership pipeline development (banks, telecoms, distributors, institutional clients)
  • Regulatory relationship building (BCEAO, telecom regulators, ministries)
  • First local hires (Country Manager transition plan, commercial lead, operations lead)
  • P&L accountability within the mandate
  • Board-level reporting for your HQ executive team
Why a fractional approach?
The first six months of a UEMOA expansion are worth 10x the next 24 months combined. A fractional senior operator lets you enter without waiting 6–9 months to find the right permanent hire, and protects you from the 70%+ failure rate of first Country Manager hires in the region.
02 / SERVICE

Market Entry Sprint

Format: Fixed fee
Duration: 6–10 weeks
Best for: Companies deciding whether, when, and how to enter

A structured 6–10 week diagnostic that delivers everything you need to make a go/no-go decision, and if go, the operational blueprint for the first 18 months.

Deliverables:

  • Country sequencing decision (Abidjan vs. Dakar vs. other)
  • Competitive and regulatory landscape specific to your vertical
  • Distribution architecture design
  • First Country Manager profile definition, with 5–10 serious candidates identified
  • 18-month financial model calibrated to UEMOA unit economics
  • Go/no-go milestones and board-ready decision memo
Why a sprint format?
Most market-entry studies produce beautifully formatted documents that executives can't act on. A sprint is designed for the opposite: one senior advisor, one dedicated associate, one final deliverable — all structured so a board can make a decision in the meeting that follows.
03 / SERVICE

Board Advisory

Format: Quarterly retainer
Duration: 12-month minimum
Best for: Boards and funds needing Francophone Africa depth

Quarterly engagement: preparation time on portfolio or strategic documents, one quarterly board meeting participation, and on-call availability between meetings for specific commercial or regulatory questions.

Typical clients:

  • Pan-African companies with UEMOA exposure where the board lacks direct operational depth on the region
  • Investment funds with portfolio companies scaling into Francophone markets
  • Scale-up boards preparing for a Series B raise that requires Africa credibility
What this isn't:
Board advisory is not a way to "add an African to the board" for optics. If that's the need, we're not the right partner. Our value is operational perspective on specific commercial and regulatory decisions — and we expect to be challenged when that perspective is uncomfortable.

Not sure which engagement fits?

A 30-minute discovery call is usually enough to determine which engagement model — if any — is the right match for your situation.

Book a Discovery Call