KAIROS Advisory — West Africa Market Entry & Commercial Strategy
West Africa · UEMOA · Central Africa

West Africa expansion doesn't fail because the market is hard.
It fails because most operators underestimate it.

KAIROS Advisory helps international companies and investors enter, scale, and transform commercial operations across West & Central Africa — with deep specialization in UEMOA markets.


What We Do

Three engagement models, one operating principle.

We take on a small number of engagements each year — always with direct senior attention, never delegated to junior teams.

01 / SERVICE

Fractional Country Manager

We become your senior commercial leader on the ground for 3 to 12 months — building partnerships, navigating regulators, recruiting your first local team.

Monthly Retainer · 3–12 Months
02 / SERVICE

Market Entry Sprints

A 6 to 10 week diagnostic delivering a complete UEMOA go-to-market plan: regulatory roadmap, distribution architecture, partnership targets, hiring blueprint.

Fixed Fee · 6–10 Weeks
03 / SERVICE

Board Advisory

Quarterly strategic input for Africa-focused boards, with operational depth on Francophone West Africa specifically.

Quarterly · 12-Month Minimum

Why KAIROS

Most advisors can describe the market.
Very few have actually operated in it.

KAIROS is led by Donald Konan, a senior operator with 22 years of executive experience across the three sectors that shape West Africa's real economy: telecom, logistics and retail networks, and FMCG / agro-industry.

We don't bring frameworks. We bring the rooms we've been in, the deals we've negotiated, and the scars from decisions that didn't work the first time.

About the founder
24
Years Operating
In West Africa
8
UEMOA Countries
Served
3
Sectors of
Deep Expertise
130M+
People In Our
Target Region

Sectors of Specialty

Three sectors where operational credibility matters most.

Telecom & Digital Infrastructure

  • Data centers
  • Tower operators
  • Fibre & subsea cables
  • Enterprise B2B connectivity
  • Satellite & cloud providers

Logistics & Supply Chain

  • Last-mile delivery
  • Freight & forwarding
  • Cold chain
  • B2B distribution platforms
  • Mobility & fleet

FMCG, Retail & Agro-Industry

  • Consumer goods distribution
  • Modern & traditional trade
  • B2B commerce platforms
  • Agricultural value chains
  • Industrial agro-processing

Latest Insights

Perspectives on operating in West Africa.

All Insights

If Francophone West Africa is on your roadmap, let's talk.

We take a limited number of engagements each quarter. A 30-minute conversation is usually enough to determine fit.

Book a Discovery Call