Sectors of Specialty

We work across three sectors where operational credibility matters most.

These are the sectors where we have direct executive experience, where the commercial complexity of Francophone West Africa is highest, and where international operators most often underestimate the operational realities on the ground.

01 / SECTOR

Telecom & Digital Infrastructure


Data centers, tower operators, fibre and backbone infrastructure, satellite connectivity, enterprise B2B telecom, cloud providers, payment infrastructure.

Our perspective

Our perspective comes from inside: 15+ years of executive roles at operators in the region (Orange, Moov, Ooredoo, Comium) means we understand how enterprise procurement decisions are made at Sonatel, Orange Côte d'Ivoire, MTN, Moov Africa, Maroc Telecom subsidiaries, and institutional accounts — from the buyer's seat.

Typical engagements

  • Fractional Country Manager for infrastructure operators entering UEMOA
  • Market entry sprints for data center and tower co's
  • Advisory for satellite and cloud providers building regional distribution
  • Commercial transformation for enterprise B2B sales teams

02 / SECTOR

Logistics & Supply Chain


Last-mile delivery, freight platforms, cold chain, B2B commerce and distribution networks, mobility, e-commerce logistics.

Our perspective

Our perspective comes from running one of the largest physical retail networks in Côte d'Ivoire (La Poste CI — 200 branches, 500+ staff) and from operational exposure to distribution economics across industrial and FMCG sectors. We understand agent networks, branch economics, cash management, last-mile retail, and the operational reality of scaling physical services across fragmented geographies.

Typical engagements

  • Fractional Country Manager for pan-African logistics scale-ups entering UEMOA
  • Commercial transformation for established groups (ports, freight, forwarding)
  • Advisory for cold chain and mobility startups building distribution
  • Network restructuring for retail and agent-based operations

03 / SECTOR

FMCG, Retail & Agro-Industry


Consumer goods brands, B2B commerce platforms, modern and traditional trade distribution, agricultural value chains, industrial agro-processing.

Our perspective

Our perspective comes from running industrial palm oil operations (Huilerie La Mé) as Managing Director, and from decades of commercial work managing distributor and key account relationships. We've negotiated framework agreements, dealt with territorial exclusivities, managed distributor credit risk, and understood how the wholesaler architecture actually functions in UEMOA — not just how it appears from the outside.

Typical engagements

  • Distribution architecture design for brands entering UEMOA
  • Commercial transformation for pan-African B2B platforms
  • Advisory for agri-value-chain and industrial operators
  • Key account management structuring for modern trade entry

Geographic Coverage

Our focus is UEMOA — but our reach extends further.

Primary Focus

UEMOA — Côte d'Ivoire, Senegal, Mali, Burkina Faso, Togo, Benin, Niger, Guinea-Bissau

Secondary Focus

CEMAC — Cameroon, Gabon, Congo, CAR
Other Francophone — DRC, Guinea, Madagascar

Cross-Border Experience

Anglophone West Africa — Liberia, Gambia, Sierra Leone, Ghana, Nigeria
Maghreb — Algeria, Morocco


Interested in working with us on a specific sector?

A 30-minute discovery call is usually enough to determine fit.

Book a Discovery Call